As digital merchants encroach upon the territory of traditional retailers, it’s more important than ever for brick-and-mortar stores to keep an eagle-eyed watch on their online competitors.

Marketing technology (now commonly referred to as martech) continues to grow, evolve, and become highly optimized in its ability to collect consumer data. How can brick-and-mortar retailers grab a slice of the digital pie to better target consumers?

Traditional brick-and-mortar retailers must elevate and update their marketing tactics in order to compete and operate on a scale comparable to that of major online retailers. Doing so will not only increase your bottom line, it offers you the ability to remain operable in the future – a future expected to be more digital, more connected, and more competitive than ever.

Guest Analytics Benefits:

  Analyze foot traffic patterns

  Use custom portal pages as platforms for advertising and lead generation

  Extend content marketing initiatives with Wi-Fi

  Offer complimentary Wi-Fi to promote customer retention

  Compete with rivals by using in-house Wi-Fi

Traditional brick-and-mortar retailers must elevate and update their marketing tactics in order to compete and operate on a scale comparable to that of major online retailers. Doing so will not only increase your bottom line, it offers you the ability to remain operable in the future – a future expected to be more digital, more connected, and more competitive than ever.

Guest Analytics Benefits:

  Analyze foot traffic patterns

  Use custom portal pages as platforms for advertising and lead generation

  Extend content marketing initiatives with Wi-Fi

  Offer complimentary Wi-Fi to promote customer retention

  Compete with rivals by using in-house Wi-Fi

download our white paper: cloud-based brick-and-mortar analytics

 
Downloadables - Brick and Mortar Analytics

With the use of technology like in-store Wi-Fi and IoT systems, traditional retailers are able to capture information about the customers who enter the store and develop specific customer profiles based on the data that is captured.

 

Need help with your next retail project?

CONTACT US TODAYCONTACT US TODAY

With the use of technology like in-store Wi-Fi and IoT systems, traditional retailers are able to capture information about the customers who enter the store and develop specific customer profiles based on the data that is captured.

 

Need help with your next retail project?

CONTACT US TODAYCONTACT US TODAY

Enhance Your Consumers’ Experience with Mobile Interactive Technology

90

of consumers say they use their phone while shopping in stores

66

of consumers tried in-app store navigation

65

used mobile payment while shopping and said it had a positive impact on their shopping experiences

71

said they would be more likely to use their loyalty cards if they could access their cards and rewards from their mobile phone

72

said their preferred method for accessing a loyalty account was through mobile internet

April 2, 2018 in Retail, Technology

Narrow the Gap Between Online and Offline Retail with Wi-Fi Analytics

Retail websites have enjoyed an advantage over their brick and mortar counterparts for more than a decade due to access to better analytics. A shopper’s behavior has been historically easier... Read More
December 18, 2017 in Retail

Brick-And-Mortar Analytics: How Traditional Retailers Can Compete with Online Retail Giants

The rise of ecommerce has proven to be worth its weight in gold for online retailers like Amazon. Initially capitalizing upon consumers’ desire for convenience, virtual shops have now evolved... Read More

what makes samsung wi-fi different?

Fusing experience and innovation to provide better connectivity, Samsung Wi-Fi works more like a cellular network in the areas of handover, traffic scheduling, and security. You won’t even know we’re there. And that’s a good thing.